A percentage will look at my brand and assume it's conceited, although I do most definitely cover that aspect of admiration there's so many different messages my brand is portraying. When people wear my items I want it to boost their self esteem, I want it to remind them of who they are, to accept and love themselves, to satisfy and bring peace and reassurance to mind. After you learn to love and embrace yourself you can pretty much conquer anything in life! I want my products to serve as a statement, for people to CLAIM self love not just hope for it. I want them to inspire and motivate others to join the self love movement or begin their self love journey. By supporting my brand you are helping me spread the importance of self love all around the world!(:

CEO